The Savannah College of Art and Design exists to prepare talented students for professional careers and they do it by creating an environment of design excellence. They are one of the only art and design schools with an athletics program.

The athletics identity system works alongside SCAD’s university branding by introducing the energy of a custom font in addition to the brand font, Gotham, for bylines. The athletics system weaves the rigor of art and design with the grit of athleticism.

Services
Art direction
Brand guidelines
Brand identity system
Brand strategy
Type design