FIDM sought to create a marketing campaign for the 2019 year by first focusing on transfer students seeking bachelors degrees in over 12 areas of study.

Using “verve-lines”, energetic brush marks, we showcased the essence of the creative environment in which students put their abilities to work in Los Angeles, Orange County, San Francisco, and San Diego. Verve lines, color, typography set the stage for an ad campaign flexible across different photography, sizes, and applications.

Services
Ad Campaign
Art Direction
Campaign Guidelines
Creative Direction
Brand Strategy
Copywriting